Hyside Motorcycles

Sales: 01708 706677 / Servicing & Parts: 01708 763360

Hyside Motorcycles

Ducati Global Dealer Conference 2021 concludes successfully

The annual Ducati Global Dealer Conference has come to a successful conclusion, during which Ducati was able to celebrate the excellent results achieved during the first nine months of the year with dealerships around the world. The company has in fact closed a record third quarter and exceeded the sales volumes obtained in the whole of 2020.

Once again, the Ducati Global Dealer Conference took place entirely digitally. Digitization plays a key role in Ducati's strategic path, allowing the company to seize new opportunities and get even closer to both enthusiasts and all partners, offering high-level services even from a distance.

The decision to hold the meeting in virtual mode for the second consecutive year gave Ducati dealerships around the world the opportunity to connect directly with Borgo Panigale remotely. Not only that, all Ducati employees around the world, in smart working or in the office, were also able to connect to discover the 2022 range in a preview reserved for participants. 

In total, more than 5,000 users, connected from 89 different countries, attended the Global Dealer Conference, which represents one of the most significant moments of the year for Ducati. On this occasion, the company had the opportunity to meet with its global network of dealerships, taking stock of the incredibly positive year just ended and planning all activities for the next one, with the presentation of the new models in the range and the sharing of corporate strategy.

During the convention, Ducati wanted to make all participants feel an integral part of the Borgo Panigale family through various moments of discussion and interaction between users. A chat with Francesco Milicia, Ducati's VP Global Sales & After Sales, was always active, as well as a virtual coffee lounge that allowed various users to network. A virtual tour of the Ducati Museum and Factory is a must for a true Borgo Panigale Experience.

The highlight of the 2021 edition of the Global Dealer Conference was the live streaming - reserved for participants - with the preview presentation of the Ducati models for 2022. Thanks to simultaneous translation in eight languages, dealerships around the world were able to discover all the characteristics of the new Ducati and Ducati Scrambler products. In addition, in an exclusive virtual "closed room", those present were able to ask questions about the new bikes directly to the engineers and technicians who developed the projects.

The convention ended with the Ducati Dealer Awards ceremony, in which the best dealers of 2021 for each geographical area were recognized for their activities. The "Best Ducati Cares & Online Sales Adapter" award was confirmed once again this year, dedicated to the dealer who has stood out the most in terms of the digital sector and the Ducati Cares program, developed to allow Ducatisti from all over the world access to dealerships in complete safety. 

During the year, Ducati significantly extended its global sales network through strategic agreements and openings in the main cities around the world such as Barcelona and Madrid in Spain, Chengdu and Qingdao in China, San Bernardino in the United States, Tokyo in Japan and Paris in France. The collaboration with the Audi sales network in this context has proved successful, giving rise to new partnerships in various markets such as Thailand, Russia and Brazil.